Remember when Beckham went everywhere in matching clothes?

Remember when Beckham went everywhere in matching clothes?

written by Oscar Holland, CNN

Going into the archives of the history of pop culture, “Remember when?” It is the CNN Style series offering a nostalgic look to celebrity outfits.

London’s first Digital Fashion Week starts today, providing an ideal opportunity to reflect on the direction of British fashion – and to what extent it has reached.

As we look back at the history of the country’s modern style, there is one pair that embodies the evolution of clothing: David and Victoria Beckham.

Today, the Victoria fashion brand is a trusted tool for Fashion Week, and David is an elegant style icon, but it wasn’t always that way. For one reason, who can forget when they go everywhere in matching clothes?

David and Victoria Beckham at the MTV Movie Awards 2003 in Los Angeles.

David and Victoria Beckham at the MTV Movie Awards 2003 in Los Angeles. credit: John Kopalov / Magic movie / Getty Images

At the turn of the millennium, you couldn’t open a newspaper in Britain without seeing the Posh and Becks color-coordinated approach to what we now know as #couplegoals.

At a screening of “Withnail and I” in 2001, they chose brown from head to toe, with David in a Matrix-style trench coat.

David and Victoria Beckham at the

David and Victoria Beckham at the “Withnail & I” in London in 2001. credit: Justin Goff / UK Press / Getty Images

Two years later, at the MTV Movie Awards, they went to jeweled white sets (later immortalized by Madame Tussauds). Then, of course, there were the couple in 1999, where they married in a cream before turning purple to cut the cake with a large unnecessary saber.

However, just weeks ago, there was a more famous curated fashion moment.

The peak of Beckham-mania was when the supercouple got off the skin of the head to toe at the Versace party in London. Victoria was about to start recording his third Spice Girls album, and David had just helped Manchester United claim the English and European Championships. Their first son, Brooklyn, was newly born, and the couple recently bought a cozy family mansion that the media dubbed “Buckingham Palace”.

“What were we thinking?” David Beckham said as he looked at some of his clothes matching his wife. (Justin Goff / UK Press / Getty Images) credit: Justin Goff / UK Press / Getty Images

In a gesture to the evening host, matching clothes are made by Versace. Blazer and font combo – glossy enough to reflect the flashes of photographers, and tighter than one might expect in the loose 90s – stole the show and sprayed it across the newspapers the next day.

It is often overlooked that clothes were hugely inappropriate for this season. It was, after all, mid-June (although British summer is often so mild that you can wear all the skin without breaking a sweat). Perhaps this explains why David and Victoria chose to cut the zippers out of their flanked collars, leaving smaller flashes of skin that voyeurize through what have actually become keyhole necklines.

However, for a very bold look, it was completely devoid of stance. They looked like a pair of cute drivers pausing in the English Village Pub for Orange Juice. Elastic-haired David – who completed the outfit with a pair of flat shoes – wasn’t convinced of the idea to start.

There was a certain shame in his eyes that night, as if he knew he would one day come to regret the decision. And indeed he did.

He wrote on “Wow we really did this” InstagramHe published the iconic image of his wedding anniversary in 2017. He explained in H & M magazine shortly after: “They were Versace. But that’s when I look back when I’m like,” What were we thinking? “We laugh at it. I remember that it was really good to do it as a couple.”

However, Victoria was less willing to shirk than in the past. “I do not look back and back away from anything,” Grazia said in 2018.

And why is it? For one, as a respectable owner – though Not always profitable – Fashion brand, Posh now has enough reputation as a designer to avoid questions about previous wardrobe options.

But perhaps most importantly: the groups did exactly what they were supposed to do.

The UK’s obsession with Beckham’s fashion may have been partly supported by the tabloid mocking the notion of new opulence, but publicity served their cause. Even the most controversial groups have contributed to one of the most successful brand building exercises in modern entertainment.

The coordinated method helped the pair transform themselves from the vocabulary of Victoria Adams and David Beckham, to the collective “Bush and Peaks”, a title so popular that it was Added To the Collins Concise English Dictionary. Their ability to create a unified identity far exceeded that of their predecessors such as Hugh Grant and Liz Hurley, while laying the foundations for the upcoming super couples (and unlike Bennifer, TomKat and Brangelina, their relationship also went a long way).
Beckham was photographed at Prince Harry and Meghan Markle's wedding at Windsor Castle in 2018.

Beckham was photographed at Prince Harry and Meghan Markle’s wedding at Windsor Castle in 2018. credit: Max Mumbai / Indigo / Getty Images

These days Beckhams take a more precise approach to twinning. Their collective style evolved from copying to sequel. Take the Navy she wore to Buckingham Palace in 2017, or the white neck clothes she wore to Dead Gala, As it did not seem out of place on the largest high-fashion stage.
Sure, the skin was bad, but at least it wasn’t Britney and Justin in all denim Bad.

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